The Power of Opportunity


In this blog, I want to Talk about Social Media, and the opportunities you can create for your brand, business and self, if you use it right. It is something I will keep going back to, and aim to up-skill you on progressively. Right now though, I want to start with some powerful, simple truths about what social media can do for you and your brand and business.


It starts with increased brand recognition. Huge. Modern people rack up a lot of hours on social media channels. These are platforms to make you and your business visible and desirable. If you get social media marketing right, your business will be more accessible than ever before. More visibly recognisable than ever before. In that sense, there has never been a better time in history for you to be building your business and brand. This is an extra dimension for your brand or product that can literally increase the chances of you being discovered, liked and shared. I can’t stess how powerful a thing that is, and my hope for this blog post is that you too will feel empowered in your own efforts to build your business because of this fact. If you are on multiple networks and platforms, you are on the road to having previously out of reach and disinterested people familiar with your brand, curious about your products, and far more likely to be your customer.


Each platform of social media itself, can literally have potential customers living your brand. Instagram for eyes. Twitter for a mouth. Facebook for a heart, soul and headspace. This technology has given you the chance to have potential customers experience your brand as a living, important entity. Every chance you have to syndicate the brand, products and services, and your own identity, is valuable.


This can build you something special with customers that even big companies struggled to achieve through TV, radio and billboard in the past. The power to have customers identify with your brand. The mechanism to improve brand loyalty. I am not making this up. According to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. You can go ahead and read about it, but basically what is important to take from it, is that social media platforms, when used right; give you the capacity to make attachments to customers. This is the golden egg for any successful, sustainable business. Anyone who has ever owned a business will tell you that it is returning customers who secure your success, your stability, and ultimately pay the wages.


It doesn’t stop there. Where this also leads to, is more opportunities to convert. What that means to straight talking people like you and me, is that you have the opportunity to grow your customer base. Every post you make on a social media platform is an opportunity for customers to join in, and to convert. When you build a following, you’ll get access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them. They will be able to interact with each other. This is where your business has the chance to become a movement, and movements as we know, are very powerful things to drive popularity. Just think what that can do for the health of your business.


Every blog post, image, video, or comment you share is a chance for someone to interact, and every reaction could lead to a site visit, and a customer. We are breaking things down to basic statistics. You won’t grow your customer base from every interaction, but every positive interaction does increase the chances of your customer base to grow. Every time you do something on social media as a brand, you are creating opportunity. It really is that simple and that powerful.


  • Craig Dawber

    Reply Reply August 11, 2017

    Great post here Paul.

    Just how important branding is on social media is something we’ve both learned recently.

    Keep up the good and work and loving your blog 🙂


    • admin

      Reply Reply August 11, 2017

      Hi Craig,

      Thanks for the feedback buddy 🙂


  • Yvonne A Jones

    Reply Reply August 12, 2017


    I like the way you connect developing your brand with social media. It is true that social media can be “the golden egg” when it is done properly. It’s so easy for entrepreneurs and small business owners to forget that every post, status update, and comment is a reflection of their brand and can either attract or detract.

    Thank you for highlighting that point.

    • admin

      Reply Reply September 4, 2017

      Hi Yvonne,

      Thanks for your comment 🙂


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